The studio companion to Introduction to Marketing in the AI Era — fifteen labs that walk a new student through the whole building — two weeks in each professional chair — teaching the one contract every room shares: the machine does the work, a person signs it; and building a personal Marketing AI Operating System, then defending it.
Published by Cambria PressAdopting Introduction to Marketing in the AI Era? Request your course setup below. After approval, you’ll receive your instructor access code and a batch of single-use student registration codes tied to your course — your roster, submissions, and grades stay fully separate from every other course. AI usage is included with the textbook — students never need their own AI accounts or subscriptions.